The European Climate Foundation requested our publishing services for 11 sector reports which demonstrate key findings from the Intergovernmental Panel on Climate Change Fifth Assessment Report
Every five to seven years, the Intergovernmental Panel on Climate Change (IPCC) release the most comprehensive climate assessment report created at over 7000 pages in length, with over 5000 scientists involved. To overcome the challenges posed by such a long and technical report, we helped ECF create 11 smaller and more accessible layman’s reports. Clear and engaging, these reports provide businesses with the information they need to respond to the costs and opportunities associated with a changing climate. Despite focusing on 11 widely varying sectors, from agriculture to military, the final reports had strong unique designs that successfully linked together.
The most important aspect of these reports was to present the information in a clear and visually engaging way that marked each report as individual but still maintained an element of consistency to tie them all together. Working with editors, we created a content template to provide this consistency. The template was created to be visually appealing to encourage readers whilst still providing a clear and simple lay out to make the presented information easier to understand. Working with ECF we also established a standardized colour scheme for each report, to make sure that each report had its own individuality, but was still marked as a part of the overall collection.
Before attempting to begin the project, we gained a key understanding of each report and subject area and understand the data that was to be presented. The content template ensured that the data of each report was presented in the same consistent way, with identical sections such as Key Findings and Executive Summary. An infographic was also in each report, created by a third party chosen by ECF, and supplied to us to fit into the layout. The infographic used the standardized colour schemes we had created for serious impact. Participating scientists and partner organisations also oversaw the presentation of the data to ensure that the correct message was delivered for each report.
Through the content template, the design of each report was also standardised, adapting the template to each set of graphics and colour scheme. ECF didn’t want any photographic images involved in the reports. The imagery was to be purely illustration, which we designed and implemented. To maintain consistency and engagement, we ensured all illustrations were completed in the same style. This style and colour was also reflected in the central infographic, which we included in the report in the form of a central pull out poster. Across all 11 reports we created sophisticated front and back covers to ensure that individually or when viewed as a collection, the reports were incredibly striking.