Developing a digital website strategy or a full digital marketing strategy, requires some fundamental questions to be answered: "Where are we going? How are we going to get there? And once we've arrived, how do we build on our success?"
We absolutely never begin working with our clients on any project before we've taken them through some fundamental exercises that involve some strategic analysis of the problem they want us to solve.
The very first question we ask is: "Why do you want to do this?" Many answer, "Because I think this is what I need to do." There is often no explanation or solid research to back-up their response. For us, just because a client 'thinks' it's the right thing to do, isn’t quite enough, we need to be sure. And so, from the very start, we take all of our clients through a process of discovery and evaluation; whereby we look closely at the business problem and work out how best to solve it through the most up-to-date digital processes available. We analyse their marketplace, competitors and what resources they have available and then we tailor a digital website solution, or marketing solution that will achieve their business goals, but also fits with their financial and resource limitations.
Our starting point is always looking at the problem our clients want to solve, gaining an understanding of their business needs and the environment they operate in before we can even think of a digital website strategy.
Together we will agree a set of business goals and objectives that are tailored to your business needs, which will then determine the solutions we put forward.
The tailored solutions we put forward are based on our evaluation and often existing website analysis, relevancy to our client’s business needs and the budget and resources available.
We view our clients as individuals which is why our team of experienced professionals will craft the right solution inline with their business goals and objectives and no one else’s.
We are only interested in delivering a successful outcome for our clients, which is why we take the time to evaluate and analyse. Our strategic approach is a proven winning approach.
Most digital website strategy solutions have the ability to be carefully monitored and evaluated as they are executed, which is why we always encourage our clients to think ahead and how we can build on our success.