AMAP employed our services in the publication of four 2011 Snow, Water, Ice and Permafrost in the Arctic (SWIPA) reports, for an audience ranging from scientific experts to the general public.

The Arctic Monitoring and Assessment Programme (AMAP) monitor and assess pollution and climate change in the Arctic. A client of Burnthebook since 2008, repeatedly impressed by our high levels of service, AMAP assigned us the task of four printed SWIPA reports; a technical scientific report, a 100-page Overview in an easily readable format, an Executive Summary for policy makers which could serve as influence for future government policy, and a simpler summary for educational purposes and the general public. We used a variety of skills, from the production of scientific graphics and technical layout to visually engaging design and print.

Services

Publishing
Design

Skills

Infographics
Print

AMAP

Strategy

Our internal processes for any publishing project are responsible for building and maintaining successful client relationships, ensuring time and cost efficiency, and a high level of accuracy. After receiving the SWIPA data we managed and sorted it all into tasks. This ensured no item, however small, was missed and every aspect was completed in a methodical, logical order. The report layout was conducted via screen-sharing, overseen by the report editors’. We are well practiced and very comfortable with this method of working. Finally, PDFs of the report were distributed amongst international teams, also a part of the Arctic Council, until the final sign off was given.

Data

AMAP needed a wide skillset to publish the SWIPA reports which we were able to provide. From the raw data provided to us by AMAP, we constructed all types of scientific graphics to be included in the report, from basic graphs to maps, charts and schematics. All of the data was clarified; we never just assumed anything. We also worked with outside contributors, including a mapping specialist based in the Netherlands, and with translators to create both a Danish and Greenlandic version of one of the reports. Our technical expertise in print and report publishing seamlessly integrated with the scientific expertise of the AMAP team.

Design

Within the Overview, Executive Summary and the shorter summary for the general public, our design skills were really showcased. From a large volume of dense text, we were able to create visually engaging reports. Key information was highlighted in stand-out quotations, and block text was interspersed with informative graphics and beautiful photography, including imagery of stunning Arctic vistas. Our expert knowledge and understanding of print also allowed us to prepare the reports for print resulting in a highly professional and functional series of reports.

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