Leading HR and Global recruitment specialist Alchemy Recruitment, required a responsive website fully integrated with LogicMelon and Bullhorn management recruitment software and with worldwide SEO capability.
HR and Global Mobility recruitment specialist, Alchemy Recruitment, have over 20 years' experience of operating in this highly competitive and fast moving industry. With a reputation for attracting high caliber candidates, their client list is impressive and has been developed through consistently delivering a high level of service. As a global recruitment company, it was essential that their online and offline tools performed consistently and effectively, providing them with operational efficiency and a competitive edge. The company wanted to continue to grow the business, but they knew that they needed to update their website and integrate new account management and lead generation software in order to remain as a market leader.
Strategy and analysis
Craft CMS (content management system)
LogicMelon recruitment software (job posting & candidate management)
Bullhorn recruitment software (applicant tracking)
Alchemy Recruitment's business expansion plans required the company to evaluate its business processes both online and offline. We took the company through a rigorous process to establish the strengths and weaknesses of their existing operating systems, as well as consider the kind of user experience they wanted to deliver. From this, we then worked with them to match off-the-shelf recruitment software that would deliver the kind of efficiencies and day-to-day management tools we believed were aligned to operational processes, and would deliver their business goals and objectives.
Once the recruitment software was agreed, we then scoped out the site and created a working wire frame to demonstrate how the software would be integrated and understand user experience.
Burnthebook have made it a top priority to understand Alchemy's business goals and values, partnering with our organisation to create a dynamic website, which intuitively represents Alchemy's culture of innovation. By integrating recruitment software, Burnthebook have effectively streamlined Alchemy's internal processes, adding additional value to the quality website build. Alchemy
A high percentage of users view websites on their mobile devices, so when we design a responsive website we always break the design down into visuals, showing how the site will look from a mobile perspective. It's essential that when a website moves from a large screen to a small screen, the integrity of the site is not lost and the user is able to navigate the website with the same amount of clarity and ease.
The design of both the frontend and backend of the website had to be in-line with the company's brand, but also reflect the company's global aspirations. Simple navigation for candidates, clients and administrative personnel is essential for any website, but more so if your whole business is reliant upon it.
Three very powerful software systems had to be integrated into the website, each platform being equally critical as the Alchemy business is entirely reliant upon the website to run the business. Therefore, the build of the website had to ensure that if one platform was not available for any reason, the performance of the other two platforms would not be affected. The platforms integrated into the website work as follows:
Bullhorn - An easy to use CMS that manages the jobs posted by the recruiter and tracks applications.
Logic Melon - A plugin for Bullhorn that posts jobs to available job boards such as Alchemy, Indeed, Monster and CV Library. Applications received on these job boards are communicated back to Bullhorn.
Job Boards - Jobs are posted and are available to view by potentials applicants on a variety of platforms.
Applicants - Apply to vacancies on the job board which is then communicated back through Logic Melon and Bullhorn where the application can be managed.
The website was also developed in-line with the on-going global SEO strategy, created to expand the company's worldwide ambitions.
Alchemy Recruitment is a longstanding and much valued client. Over the years, we have created a very distinctive look and feel to the Alchemy brand, which is instantly recognisable to its clients, candidates and competitors. We set out to provide the company with a new website that could deliver all of their business goals and objectives, but it was essential that in the process, we retained the character, integrity and sophistication of the brand.
The new website has provided Alchemy Recruitment with cutting edge marketing and operational tools. The company immediately saw efficiencies within the business, as well as improved user experience for candidates, clients and operational staff. The company is now positioned to continue its programme of expansion and open up new and emerging markets, as well as build upon its reputation as a leading player in global recruitment.