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LSP Developments Website

Copywriting

LSP Developments Website

LSP Developments

Burnthebook rewrote the existing LSP Developments website text. Minor alterations were made to the existing text, enabling us to include keywords in the metadata and copy.

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Central Group Leaflet

Copywriting

Central Group Leaflet

Central Group

Burnthebook created copy for Central Health’s new leaflet. Establishing a tone of voice and working with the client, we produced informative, clear and persuasive text.

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Woods of Harrogate Website

Copywriting

Woods of Harrogate Website

Woods of Harrogate

Burnthebook created search engine optimised copy for the Woods of Harrogate website. We also created supporting text, including calls to action, advertising banners and more.

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Lifestyle Fitness Website

Copywriting

Lifestyle Fitness Website

Competition Line

Burnthebook created search engine optimised copy for strategic pages on the Lifestyle Fitness website. This ensured they would appear on search engine results pages.

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Motorhome Accessories Ecommerce

Copywriting

Motorhome Accessories Ecommerce

Peak Leisure Vehicles

Burnthebook created a tone of voice for Motorhome Accessories. We then used this for product descriptions, promotions and information pages. The copy was optimised for search engines.

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Premier Waste Website

Copywriting

Premier Waste Website

HW Martin

Burnthebook interviewed Premier Waste to find out about their services. We created a professional tone of voice and wrote clear, search engine optimised copy for their website.

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Alchemy Recruitment Website

Copywriting

Alchemy Recruitment Website

Alchemy Recruitment

Burnthebook established a tone of voice and interviewed Alchemy for company information. We created clear copy explaining their services to 2 different audiences within one site.

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Central Group Website

Copywriting

Central Group Website

Central Group

Burnthebook established a tone of voice and approach for Central Health. Working with Central, we then created search engine optimised copy for their websites and portal page.

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Copywriting

Finding a marketing copywriter that's good is difficult, but finding one that can also do online copywriting with full SEO is a challenge!

Have you ever been faced with a blank page and given a set amount of time to write on a subject you've no idea about? Well, that's the challenge of a marketing copywriter and we are really good at that. But, now add the requirement to ensure the text is fully search engine optimised (SEO), because it's online copywriting, which is so different from traditional marketing copy. Now, that’s a real challenge, but it's also a very niche skill that we have perfected.

Why is online copywriting different from a traditional marketing copywriter?

A marketing copywriter at Burnthebook spends many hours each week reading, researching, following online blogs, looking at Google and other specialist websites, generally keeping up to date with what's new in copywriting. Online copywriting is a fast moving area of marketing and we invest a lot of time keeping on top of new developments so that our clients get the very best service and see results from their investment in us.

It's all about key word research and understanding what online users are searching for and the terms that they use. As part of our online copywriting service for our clients, we have a proven set process we work to. It's thorough, which means we spend time on researching the subject we have been asked to write about. We prepare a plan, showing you the client, our key word research with the results of how many times a key word/phrase has been searched for. This can be narrowed to local searches, UK, country specific, or global. So, it's not just about sitting down and writing about the subject, the skill is taking the key word research, incorporating it into the body of the text in a meaningful and intelligent way, without losing context. That's why when you invest in SEO copywriting, you are making a wise decision and the benefit will be that you are targeting your customers through their own search phrases and you will see results.

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