Finding a marketing copywriter that's good is difficult, but finding one that can also do online copywriting with full SEO is a challenge!
Have you ever been faced with a blank page and given a set amount of time to write on a subject you've no idea about? Well, that's the challenge of a marketing copywriter and we are really good at that. But, now add the requirement to ensure the text is fully search engine optimised (SEO), because it's online copywriting, which is so different from traditional marketing copy. Now, that’s a real challenge, but it's also a very niche skill that we have perfected.
Why is online copywriting different from a traditional marketing copywriter?
A marketing copywriter at Burnthebook spends many hours each week reading, researching, following online blogs, looking at Google and other specialist websites, generally keeping up to date with what's new in copywriting. Online copywriting is a fast moving area of marketing and we invest a lot of time keeping on top of new developments so that our clients get the very best service and see results from their investment in us.
It's all about key word research and understanding what online users are searching for and the terms that they use. As part of our online copywriting service for our clients, we have a proven set process we work to. It's thorough, which means we spend time on researching the subject we have been asked to write about. We prepare a plan, showing you the client, our key word research with the results of how many times a key word/phrase has been searched for. This can be narrowed to local searches, UK, country specific, or global. So, it's not just about sitting down and writing about the subject, the skill is taking the key word research, incorporating it into the body of the text in a meaningful and intelligent way, without losing context. That's why when you invest in SEO copywriting, you are making a wise decision and the benefit will be that you are targeting your customers through their own search phrases and you will see results.