Put your website to work. Our website link building services and link strategies ensure your site is constantly working to outrank your competitors.
- What is link building?
- Is it important?
- Is it really necessary?
- Do I really need a link strategy?
A simple YES is the answer to all of the above. If you want to get the very best out of your site and outrank your competitors, then you need to make sure your digital strategy includes link building. Let's start with a checklist:
- You've had your website expertly built
- You've had the website content created
- You've had all text and images optimised
- You've had all meta titles and meta descriptions optimised
The site is now perfect – but there is one element that just cannot be ignored if you want to rank highly in the search engines – LINK BUILDING
But what exactly is link building and what does website link building involve and how do I put together a link strategy?
So many questions! Like everything that involves the internet, it is constantly changing and so it is so important to work with people who are keeping a watchful eye on trends, technology and are actually getting results. We will try to give you a simple explanation, but to do justice to this subject, requires a sit down and a full evaluation of your site.
Firstly, as a website owner, you need to be diligent about maintaining your site so that it holds a high rank within search engines. This means as soon as your site is launched and all of the checklist above has been done, you continue to work on maintaining its positioning and pushing to get to the top of the natural search, which does not happen by sitting there, you have to work it. There are two ways to carry out website link building:
- One way link building – this is where your site's link URL appears on another site.
- Two way link building – this is where an exchange of links between sites has been done.
Links provide your website with high credibility, especially where your site is appearing on a website with content that is relevant to yours. To search engines and potential customers, this is seen as a form of endorsement, perhaps from a source that already has a high rank.
Linking to directories is also an excellent way to gain 'backlinks'
Building links through article marketing is another excellent way of improving your ranking. Links in article directories also provide additional credibility in the form of the information you provide. If an article is published, this means you are perceived as knowledgeable on that particular topic and can increase your customer base.
This is a very simplistic explanation of link building, so you can see how important it is to develop a link strategy and employing us to carry out website link building, needs to be part of the maintenance of your website.