SEO (search engine optimization) is vital if you want to be found on the web. Hiring an SEO copywriter could be one of the best decisions you make for your business.

An SEO copywriter can ensure your website ranks highly on search engine results pages. This means you'll get more traffic to your site - and more sales as a result. Our experienced copywriters have worked on a broad range of successful SEO copywriting projects, placing our clients in high ranking spots for their keywords.

Search engine optimization – web copy by Burnthebook

An SEO copywriter blends the art of writing for web users with the science of search engine optimization. Using technical and creative skill, Burnthebook can write web copy that:

• performs in searches – using their expertise in search engine optimization, our SEO copywriters can strategically integrate your keywords into your website copy. By adding the right keywords to your copy and your metadata, your site can outrank your rivals in search results. This can give you an edge in your marketplace, helping you win more business on the web.
• engages your audience – a skilled SEO copywriter will write for your audience as well as for search engines. This is because search engine optimisation by itself isn't enough to boost your sales. Being found in a search needs to be followed up by clear, compelling and user-friendly copy once a visitor arrives at your site. This is what converts visits to sales.
• portrays your business correctly – we'll take the time to understand your business – both in terms of what you do and what you want to achieve. We can gather information by interviewing you, working from notes or reviewing existing marketing material. This ensures your web copy reflects your brand and your business aims.
• represents a sound investment – search engine optimization can give you long-lasting performance compared to techniques like PPC. And because SEO captures consumers who are already looking for your products or services, it is highly targeted and effective.

Search optimization – SEO by Burnthebook

Before we write any copy, we'll make sure we have a full search optimization plan. Our SEO strategy and planning can include site audits, competitor analysis and research into your business and customers. Only then will an SEO copywriter from our team carry out comprehensive keyword research and start drafting.

To find out more about search optimization and SEO copywriting, or to request a quote, please contact us.